Benedict Evans, talking about Apple Watch sales figures, touches on the duality of the Apple Watch:
Reading the Watch’s launch reviews, I sometimes got the sense that the tech press was writing about it as though the luxury goods industry didn’t exist and that the luxury press was writing as though technology didn’t exist: no-one spends money on things because they’re just nice and no-one buys things that don’t last forever.
Some people do not like the Apple Watch. But a lot of people do. It isn’t selling as well as analysts predicted it would. But it’s selling better than the iPod, iPhone and iPad did at this point in their lifecycle and far better than other smartwatches. It’s a bit of a Rorschach’s cat.