In my Macworld piece yesterday I believe I coined a phrase relevant to Apple:

Rorschach’s cat, which is like Schrödinger’s cat, but it’s dead or alive depending on what you want to see.

Helpful image adapted from the scientific journal, Wikipedia.

This is how you can have people who still seem to think the Galaxy S4 is a stronger seller than the iPhone 5 because everyone wants bigger screens, believe that market share is all that matters, and seem unaware of the double standard used when talking about what innovation means for Apple (whole new product lines) versus what it means for Samsung (larger screens and software no one will use).

Rorschach’s cat is applicable in many other situations than Apple’s, of course. Some commentary can only be explained through the use of a quantum mechanical theory.