Re/code’s Jason Del Rey:

For years, Amazon naysayers have warned that the e-commerce giant’s ambition would drive it to compete ever more directly with the merchants who sell goods on Amazon’s popular online marketplace. On Wednesday, the company is introducing its own line of diapers and baby wipes, which will only raise these fears.

The jokes about merchants crapping themselves just write themselves. I assume the diapers all have ads for the Kindle Fire Phone across the butt. Otherwise that’s just leaving money on the table.