Tim Cook writing on Apple’s web site:
Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.
I don’t always think Apple does the best that it can with security issues, but the above is clearly true and why I prefer Apple’s business model to those of some of its competitors.