» Confidence

Craig Hockenberry:

Apple has a newfound confidence in itself. It’s at the top of its game, and it knows it.

I’d quibble that there’s a difference between Craig Federighi becoming an amazing presenter (to my eye, he’s the best executive currently in the game from any technology company) and the company having confidence. I don’t think the company ever really lost it. But Monday’s keynote hit on all cylinders in a way I don’t think we’ve seen since maybe even the iPhone introduction.