» ‘The Fallacy Of Android-First’

Dave Feldman:

In late 2012, we decided to launch Emu on Android first. It went against the conventional wisdom at the time, but we saw a real advantage. Sixteen months later, we’re back on iOS: Emu for iPhone launched on April 2. Here’s why Android didn’t work out for us and why you should think carefully before going Android-first.

This is just his company’s story, I’m sure it’s possible to ship for Android first and be successful, but fragmentation is not just a city in Utah.

In fact, I checked. It’s not a city in Utah at all.

(Via Ryan Bateman)