» Fun with IDC’s predictions

Alex Wilhelm:

At a rate of 40% wrong per 181 days, Windows Phone will have a total market share something around -330% by the end of 2016, and not the 11.4% that IDC claims to have seen in its crystal ball.

These firms must know their numbers are going to be wrong, right? It seems like these predictions are really just marketing. I have no idea how “Look at this crap we made up!” gets companies to pay for their market intelligence, but they keep doing it so I assume they’re getting something out of it other than our ridicule.