Fortune’s Geoff Colvin:

Comcast CEO Brian Roberts applies the Apple model to his business empire: Keep it simple, and reinvent constantly.

Uh-huh. Comcast. Sure. Which is why Comcast has the same kind of customer satisfaction numbers as… uh… well… a prostate infection? Just guessing. Don’t have the numbers in front of me right now but I’ve had both, so I know of which I speak.

As Lessien remarks:

Sprinkle a little “Apple” on your corporate detritus: management consultants’ new answer for fixing terrible business.

I worked at a place where they brought in a former management consultant as the CEO. He said he wanted to make the company the Apple of our industry.

He was out in two and a half years.

If they mention Apple’s name, there is almost a 100 percent chance they’re doing it wrong.