Marketing Land’s Danny Sullivan:

Take a look at your “Following” list on Twitter. You might find some brands or people showing up there, even if you don’t follow them. If so, that seems due to either a new change or a newly noticed change in how Twitter is doing placement for promoted accounts.

William Shatner is rightly throwing a fit over this because it makes it look like he endorses a brand he doesn’t. That’s bad enough for anyone but people like Shatner make money endorsing brands. Way to destroy your goodwill, Twitter.

(Via The Verge.)