Kathy Sierra’s horrible story about how she was driven to leave the Internet contains a comparison that might make it more understandable to readers of this site.

But here’s the key: it turned out he wasn’t outraged about my work. His rage was because, in his mind, my work didn’t deserve the attention. Spoiler alert: “deserve” and “attention” are at the heart.

A year later, I wrote a light-hearted article about “haters” (the quotes matter) and something I called The Koolaid Point. It wasn’t about harassment, abuse, or threats against people but about the kind of brand “trolls” you find in, say, Apple discussion forums. My wildly non-scientific theory was this: the most vocal trolling and “hate” for a brand kicks in HARD once a critical mass of brand fans/users are thought to have “drunk the Koolaid”. In other words, the hate wasn’t so much about the product/brand but that other people were falling for it.

She’s disturbingly right about the use of Twitter as a platform for harassment.