» ‘Fire Sale for Amazon’s Fire Phone’

Ina Fried for Re/code:

Although Amazon still won’t say how many phones it has sold, the online retailer tacitly admitted weak demand for its Fire Phone Monday, cutting its price to 99 cents with a two-year contract.

Of course, Apple dropped the price on the original iPhone by $200 after it came out. Back in 2007 before the modern smartphone market had really been defined. And it did so by leveraging carrier contracts. And it gave everyone who had bought one at the previous price a $100 store credit.

Also, the lesson here is not that the Fire Phone isn’t selling well. It’s that Apple will surely crumble under this price pressure. Obviously. I mean, duh.