» ‘Subsidy’ aikido

Jan Dawson writing for Techpinions about Apple’s iPhone Upgrade Program:

Even though the carriers have largely celebrated the end of subsidies and the move to installment and leasing plans, it’s quite possible the carriers have opened the door to a trend that may well come back to bite them.

We’ve been hearing for several years how the move away from so-called “subsidies” (which were really loans) would kill Apple because its phones cost more. In reality, it was never really a threat because people just really like iPhones. Now Apple’s turned it into an advantage by getting in on the installment plan action and turning the carriers even more into dumb pipes.

Apple isn’t perfect, but I’d much rather they have my money than AT&T or Verizon.