Ben Bajarin reports on the results of a survey conducted on over 800 Apple Watch owners showing 97 percent customer satisfaction. I found this part interesting:
Then I talked with teachers, firefighters, insurance agents, and those not in the tech industry and not hard-core techies. These groups of people couldn’t stop raving about the Apple Watch and how much they loved the product. It was almost as if the farther away people were from tech or the tech industry, the more they liked the Apple Watch.
This is a panel study, so the respondents were people who opted in to the panel. Also, a few too many exclamation marks in the PDF for me.