» ‘The Apple Watch Is Time, Saved’

Matthew Panzarino:

And that is the target market of the Apple Watch. Not “rich people” (though there’s a model specially for them), not “tech geeks” and not “Apple fanatics.” It’s people who want more time, and that is a very large target.

This, for some reason, is the thing that Apple has had a hard time articulating. This is the primary use case of the Watch. It’s not just that it’s a “notification center”; it’s that it allows you to act without any additional distraction.

Here’s the thing about notifications: If you don’t want them at all, don’t get them. If you do want them, the Watch is designed to let you dispatch them faster.