» You mean this isn’t a ‘Highlander’ situation?

Benedict Evans:

So Apple and Google have both won, and both got what they wanted, more or less, and that’s not going to change imminently. Within that framework, what happens next?

Apple never really “lost” in the desktop market, either. They still have a strong business that just has smaller market share. Sorry if that doesn’t fit into a conventional narrative.

Not really, but… it’s just a thing you say.