Josh Centers at TidBITS:
With the Apple Rewards card, you’ll earn 3 points for every dollar spent at any of Apple’s physical and online stores, 2 points at restaurants, and 1 point on all other purchases. After you’ve earned 2,500 points, you can redeem them for a $25 Apple Store gift card (the default) or a $25 iTunes gift card.
I had an Apple rewards card issued from Citibank back in the 1990s. That program was killed when Steve Jobs returned. So, yeah, I’m saying Steve Jobs would never have issued an Apple rewards credit card.