I’m thrilled to be thanking Need for sponsoring the Very Nice Web Site RSS feed this week. The stuff they focus on is simply great. Check it out.
In our early days, when writing some sort of sponsor post, I typically would’ve written a mundane introductory sentence explaining that “Need is a curated retailer for men.” In the time since, however, I’ve become abundantly aware that the word “curated” is over-used, embarrassing, and ill-fitting.
Instead, I’ll explain that Need is the equivalent of a monthly publication for men. Each month, we take care to source — and frequently co-design — some of the finest products for the modern gentleman.
Rather than offering thousands of products photographed on a white backdrop and explained as “100% cotton. Blue.,” Need sells only ten to twelve products via an editorial experience — shot and written by independent creators — each month.
There are far fewer variables, there’s beautiful photography to peruse, and there’s helpful story-telling to explain the relevance and importance of the items we’ve selected.
We send only one email per month, we commission top notch journalism, and we don’t engage in any re-targeting. Instead, we believe in treating our members — and our partners — with dignity and integrity.
The result? We’re about ten months old and tens of thousands of members strong.
Need, a web publication for men. Each month, we take care to source — and frequently co-design — some of the finest products for the modern gentleman. Have a look through both Need, Vol. 9 and our exclusive Need x NYMD collection