Computerworld’s Greg Keizer:

Calculations by Computerworld show that the Surface’s cost of revenue for the June quarter was $772 million. With revenue of $409 million, that put the tablet in the red to the tune of $363 million, the largest one-quarter loss for the Surface since Microsoft began providing quarterly revenue numbers.

It’ll take off when they open a new store in New York City across from the Apple Store. How that makes sense for a services company is beyond me but, whatever.

“But if the Surface is one, not growing sales; two, losing money; and three, not creating a market, what’s the point ultimately?” [Jack] Dawson wondered.

Pretending you’re relevant in mobile? Beats me.

You know what they say: Keep digging in that pile of manure. There’s got to be a pony in there somewhere.