» Still waiting for that surge

The Verge’s Tom Warren:

IDC reports that Windows Phone sales dropped by 9.4 percent in Q2 2014 compared to the same period last year.

They’re now at just 2.5 percent. I’m so old I remember when Windows Phone was going to surpass Android.

Oh, what the heck, let’s revisit that prediction from 2011.

Beginning this year, [Pyramid Research analyst Stela] Bokun sees Windows Phone popularity exploding even faster than Android adoption has since its introduction in 2008. The analyst attributes the coming Windows Phone boom to Microsoft’s partnership with Nokia; the Finnish cell phone giant is set to bring the end user cost of Windows Phones down, thus accelerating adoption dramatically. Bokun also notes that other manufacturers will continue to support Windows Phone, which will help make the devices widely accessible.

It’s like looking into a parallel universe, isn’t it?

Like I suggested last year when I linked to that piece, I don’t think these firms even believe their own predictions. They just make them to get their names out there.