Re/code’s Peter Kafka and Eric Johnson:

Amazon is buying videogame streaming site Twitch for more than $1 billion to edge past Netflix and Youtube in a race for younger viewers, according to a source.

Google had been in negotiations but they apparently didn’t work out. I wonder how often acquiring things to “get” a younger audience works out. If you don’t change it, you don’t get the value. If you do change it, the kids smell that like an elevator fart and jump off at the next floor.

I know. You read this site for my great analogies. I hear ya.