Macworld:

Under the hood, the price-versus-power choices become apparent. In fact, the new low-end iMac’s internal specifications have more in common with the latest MacBook Airs than with the rest of the iMac family.

This is how you sell a lower-priced iMac without cannibalizing your existing products. This isn’t a device I’d want. That’s actually the idea. It’s not for me.