From the Verge’s live blog of the Amazon Fire phone announcement:

Basically this is the fastest “Hey I see that thing I want to buy that thing” machine ever made by human hands. Push a button, buy the thing I’m looking at. It’s kind of stunning if you think about it. And terrifying.

That was pretty much my reaction as well.

The unlimited photo storage, dedicated camera button and headphones that are supposedly less tangle-prone are nice, less terrifying features, though.