In an unexpected move, Nike has opted to fire as many as 70 members of its Digital Sport division who were focused on hardware development and will not release a now-cancelled new version of the FuelBand fitness tracker that was expected this fall. The company will continue to support the existing FuelBand SE, but is otherwise planning to exit the wearables market just as it is gaining mainstream traction. The company plans to focus on software going forward — possibly signalling a partnership with a hardware maker.
Huh. Wonder who that might be?
UPDATE: Nike denies it has shut down the division, only confirming it laid off “a small number” of people.