A few months ago I lamented the fact that Microsoft wasn’t receiving the crazy level of advice Apple used to get. I’m not sure how crazy this advice from Charles Arthur is, but it’s a step in the right direction.

To add to all the advice being ladled out to Satya Nadella, Microsoft’s new chief, here’s another piece: stop bothering with Windows Phone. It’s a waste of money which will never pay off.

Instead, focus the efforts of Microsoft and soon-to-be subsidiary Nokia on forking Android – because that way you can exploit the huge number of Chinese handset makers who want to burst out of China and sell to the rest of the world.

Plus, the level of confusion this would cause among the people who think that because “Android is winning” Google must be “winning”, too, would be fun to watch.