» A store where the product is you

Kontra paid a visit to a Samsung Galaxy store and it’s unbelievable.

7. No merchandise is sold in the store.


12. As you’d expect, the whole Samsung Galaxy experience is gamified. You get a check-in card (see above), NFC-activated on the spot via a Galaxy phablet, to harvest your contact info. If you get enough points (by familiarizing yourself with various store sections) you get freebies like food, t-shirts and “a chance to win Samsung products”.