» ‘Booth Babes Don’t Work’

Spencer Chen in a guest post for TechCrunch:

It’s a pretty indefensible practice. The hiring of young, college-aged females to dress as provocatively as possible to help promote…um, Ultra HD TV sets, Android tablets and Internet-enabled toothbrushes. It’s a relic of old enterprises, but that’s just the way they like their world. But what nearly every critic has failed to mention is a real concrete business reason to end the practice.

Well, I do: Booth babes do NOT convert.

How do I know? Well, I actually split-tested this a few years ago and the results were indisputable. If you have invested in a trade show to generate new business, using booth babes is a lead conversion boat anchor.

I’m not surprised by this at all. I’m also not surprised that TechCrunch took the opportunity to use five pictures of booth babes in this piece.