» Understanding tablet sales

Ben Bajarin:

The challenge with data is that the truth lies in the interpretation. Without context genuine data can lead to disingenuous conclusions.

Lots of interesting context in Bajarin’s piece, most notably that the greatest part of tablets taking share from the iPad are cheap devices made by a myriad of no-name manufacturers. And then there’s this:

Our research, and many others, suggests that over half of first-time purchasers of low-cost tablets had buyers remorse and intend to spend up on their next one.

Tell me again how Apple’s pricing is unsustainable.¬†Apple’s not going to go over 50 percent again, but there’s no reason it needs to worry about that.