» ‘Apple Doubling-Down On What It Does Best’

Ben Thompson on Apple’s message:

No, you in the tech press and on Wall Street do NOT understand Apple, but we believe that normal people love us, love our products, and will continue to buy, start to buy, or aspire to buy.

Apple’s stock is down $26 so far today because it announced a phone that would be good for its margins instead of a phone that would be good for its market share.

Whatever, Wall Street.