» Pump up the volume

Philip Elmer-Dewitt:

The way [Morgan Stanley’s Katy Huberty] sees it, if Apple lowers the cost of owning an iPhone, more people will buy them.

Well, pardon me for saying so, dur-hey. As long as you’re not First CityWide Change Bank and you actually make at least a small profit on each unit, you can always increase your profit with volume. The question is whether or not Apple can make and sell the volume Huberty models.

NOTE: An earlier version of this said “margin” instead of “profit”. Thanks to Keuril Smythe for pointing out my error as Huberty expects margins will be higher on a cheaper iPhone.