» Money well spent

Samsung sure is getting the most of its marketing dollars (via Dan Montopoli).

The company’s latest ad, which began airing June 10, has earned the lowest score of 26 Apple TV ads in the past year, according to Ace Metrix Inc., a consulting firm that analyzes the effectiveness of TV ads through surveys of at least 500 TV viewers.

Ace Metrix? This Ace Metrix?

Ace Metrix™, the new standard in television analytics, today announced Samsung has joined its roster of advertising clients, subscribing to the Ace Metrix LIVE™ platform.


Bloomberg, of course, does not find that detail worth mentioning.