Marketwatch (via 9to5Mac):

In fact, Passbook – which allows tickets and loyalty cards from a variety of outlets to be delivered to one iPhone app – proved to be an instant hit with fans, Bob Bowman, CEO of MLB Advance Media, tells MarketWatch. In its test run with four teams for the final two weeks of the season, 1,500 e-ticket buyers (12%) chose Passbook delivery. “That adoption rate really floored us – there is no question our fans want digital tickets,” Bowman says.

In two weeks it took 12 percent of the ticket sales in selected markets. Admittedly, I’m sure the markets were more tech-friendly. Like, I doubt they rolled it out to the fans of the Pennsylvania Dutchmen. They’re one of the lesser-known National League Central teams.

Anyway, that still seems pretty amazing.