TechCrunch’s Matthew Panzarino quotes Tim Cook

“I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information,” said Cook. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.”

I look forward to the next Forbes contributor network piece about how noble Google is for bringing things to the masses out of the goodness of their hearts.

Again, I don’t care if you use it, I care if you whitewash it.