Greg Sterling for Marketing Land:

Apple delivered 63 (nearly two-thirds) of all mobile ad impressions [in the third quarter] while Android saw 32 percent, a decline of 6 percent vs. the previous quarter.

One set of results from one ad platform, but the point is that market share doesn’t necessarily mean what so many say it means. This is a particularly important lesson for an ad-driven company like Google.

Tell me again who won the Apple Maps Wars.

(Via Matthew Panzarino)