Brian S. Hall on Apple and Samsung’s latest ads:

But I suspect the biggest difference between the two will remain just as it has been revealed in their latest commercials: Apple will remain focused emotional appeal, a less is more approach, and on what the product means to you. Samsung will stay focused on adding new features, increasing old specs, and promoting what their product can do for you.

And Microsoft will continue to jump up and down on the diving board yelling “Look at me! Mom! Mom! Mom! MOMMMMM! LOOK AT MEEEEE!”