Wired’s Marcus Wohlsen:

Among the many lessons of RIM’s collapse, Apple would do well to note the fungibility of mobile brand loyalty. In other words, if someone builds a better phone, people will buy it. That doesn’t sound like a difficult concept. But the iOS 6 map disaster displays an arrogance that suggests Apple doesn’t get it.

Right. Apple doesn’t get that its phones need to be better than its competitors phones.

When you think about it, what is a smartphone but a portable electronic map? Do they even do anything else?